Virtual pet data and behavior coach
caring for complex pets can be overwhelming.
Keeping track of information and sharing it with the people who need it doesn’t have to be.
your own personal librarian and data nerd,
making data make sense for you.
The inspiration
Data tracking and training has been a vital part of my dog Rufio’s journey. I used our data tools when identifying problems, advocating at the vet, and monitoring Rufio’s progress. It also helped me spot trends and, maybe most importantly, helped me see progress when I needed encouragement the most.
The Mission
Help people make data work for them and their pets. I’m not just making a template and rolling it out to everyone who reaches out. Together, we’ll come up with a plan for keeping track of info that takes your personal habits, hopes, and challenges into account.
The Approach
The Ruf Out There approach to pet data training and coaching is grounded in ethical, evidence-based practices for pet training, information management, and data literacy. I also bring my lived experience as a chronically ill, neurodivergent pet guardian to every case, so you know I’m not expecting something to work for you just because it worked for someone else.
why pet data coaching?
You don’t have the time or energy to add one more thing to your mental load, but you keep hearing about how tracking information (or data) about your pet is important.
What do you need to keep track of? How should you do it? How do you make sense of the info once you have it? How do you communicate that with other people? When do you even use the data you’ve spent all this time gathering?
It doesn’t matter if you are a pet parent or a training/behavior professional, knowing how to collect and store information about pets in a way that is easy and functional can be a game-changer for you.
I’m Kenzie, and I’m here to help reduce overwhelm and make data less scary.
Whether that’s troubleshooting your current data collection, helping you figure out what is most important to track, making a tracking tool for you, planning how to use the data you’ve gathered, or something else, when you work with me, you get to borrow my data and information literacy brain and have one less thing to worry about mastering on your own.
my training and coaching Services
All services at Ruf Out There are focused on helping you make the most of data about your pet.
My goal is for you to have 1) functional tools as quickly as possible and 2) a clear plan for how to use the tools to make life simpler.
Consults and Service packages for Pet Parents
Work with me to troubleshoot one specific problem you’re having when it comes to data tracking/information collection.
Or work with me for more comprehensive services, where I can help you figure out this whole tracking thing from the ground up.
All packages include a custom, done-for-you tracking tool and at least one follow-up.
consults and service packages for pet professionals
Do you have a client who would really benefit from tracking consistent, clear information?
Do you want to develop a template you can share with all of your clients and to learn how to adapt it case-by-case?
Is your vibe-based information storage method giving you reflux?
Add-ons and follow-ups
Full visualization dashboards, tracker tune-ups, analog-to-digital services, and sense-making sessions for existing clients
Coming soon: online resources
Printable trackers, digital tracking templates, and downloadable workbooks
When you track data, you can…
1
Have a documented history to reference as needed
2
Communicate about pets more clearly across care teams
3
Identify the “difference makers” for the individual pet in front of you
4
Make more informed decisions about care and enrichment
5
See what works and what doesn’t, so you can prioritize better
6
Spot progress earlier, to boost morale and encourage buy-in
Not ready yet but want to keep up with what we’re up to?
Find out when new services and products launch, or keep up with other news by joining the Ruf Out There newsletter.
FAQs
Frequently asked questions
Do you use AI?
I am opposed to the use of Generative AI and LLMs and do not (will not) ever use them in my work. When you work with me, you’re getting my actual brain doing actual work, not a theft machine guessing about responses.
What are your qualifications?
I have my Masters in Library and Information Services from Syracuse University and am a member of the Pet Professionals Guild. Previously, I also completed undergraduate coursework in developmental neurobiology, literacy studies, data analysis, and statistics. I am always expanding my knowledge with continuing education.
What skills and tools do I need to be able to work with you?
My goal is to make things as easy as possible while still getting results that you can use. Every client engages with data differently and I cater tracking plans to your skills and comfort level as much as possible. At a minimum, you’ll need to be able to fill out online forms for intake and communicate with me via teleconferencing. Most people will benefit from having access to either Google Forms or Tally.so and some sort of spreadsheet software.
Will you make a training plan for me?
Right now, I am not offering 1:1 training, but I’m happy to join your team alongside another trainer. If you need recommendations, I have folks I trust and respect I can point you toward to start your search.
Can you suggestion treatments, diagnostics, or diagnoses?
No, I am not a veterinary professional and I cannot identify potential diagnoses or medical plans. I can help you identify things worth tracking and help you collect that information, and I can help you prepare that information to share with a veterinary professional. If you begin working with a vet, I can also adjust your tracking system so you can gather information on the impact of treatment on your pet.
What if I don’t know if something is normal or not?
With my experience and education, I will sometimes notice things that are not typical or when it looks like something is going on with your pet. I will always identify that when I see it and I can help you collect and present information for your pet’s care team.
Question not answered above? Just reach out! →